April 3 (Bloomberg) -- Patricia Russo, who eliminated 30,000 jobs
at Lucent Technologies Inc., says she will move quickly to reduce
the workforce when she takes over as head of Alcatel SA after the
French company's $13.4 billion purchase of the biggest U.S.
phone-equipment maker.
``We clearly intend to have speed as our bias,'' Russo said
yesterday on a conference call after announcing the sale to Paris-
based Alcatel, where she will become CEO. Russo aims to save $1.7
billion after three years at the enlarged phone equipment company.
Russo plans to eliminate 10 percent of the combined staff, or
8,800 jobs, after reducing the workforce by 50 percent at Murray
Hill, New Jersey-based Lucent. The turnaround experience may help
her boost earnings at the new company, whose products range from
phone gear to networking and broadband devices, executives said.
``She had great learning from a difficult and complex challenge
when she took over Lucent,'' said Fred Hassan, chairman and CEO of
Schering-Plough Corp. Russo sits on the Kenilworth, New Jersey-based
drugmaker's board. ``Some of those turnaround experiences are
greatly helpful when you do a merger.''
Russo closed factories and offices from Landover, Maryland, to
Naperville, Illinois, and Columbus, Ohio at Lucent. Pacific Crest
Securities analyst Tim Daubenspeck said she may follow the same
recipe this time and close plants in the U.S. first. The combined
company will be based in Paris, and Russo may have a tougher time
shuttering locations there quickly due to stringent labor laws, he
said. Russo expects $1.7 billion in annual savings in three years.
Lucent made $38 in net income per 1,000 employees in the year
ended in September 2005, according to data compiled by Bloomberg.
Alcatel earned 5 euros on the same basis in 2004, the data show.
Share Swap
Lucent investors will receive 0.1952 Alcatel American depositary
share for each Lucent share, the company said in a statement
yesterday. The enlarged board will have 14 members, seven from each
company. The new entity's name hasn't been decided. Alcatel
shareholders will own 60 percent of the enlarged company and Lucent
investors the rest.
Shares of Lucent have gained 15 percent this year, still down 46
percent since Russo's appointment. They slipped 4 cents to $3.05 on
March 31 in New York Stock Exchange composite trading. Alcatel
shares fell 1.5 percent to 12.77 euros in Paris.
Russo has to stitch together Lucent and Alcatel, the world's
biggest maker of broadband Internet gear. With about $25 billion in
sales, the new company challenges San Jose, California-based Cisco
Systems Inc. for the top spot in the total phone and Web equipment
market and surpasses Stockholm-based Ericsson AB.
`Fair, Balanced'
About half of the savings will come as she pares back the 88,200
employees. Most of the reductions will come within two years, Russo
said on a conference call yesterday.
``We expect to take a fair and balanced approach,'' she said,
without offering specifics about the job cuts. ``We have mutually
identified synergy opportunities.'' Russo said there is overlap in
sales and marketing. Facilities will be consolidated, she said.
Phone companies including San Antonio-based AT&T Inc. and BT
Group Plc in London are spending billions of dollars on networks to
deliver video, data and voice services over the Internet.
Russo, 53, may have a more difficult time lowering costs in
France, according to Prudential Equity Group Inc. analyst Inder
Singh. Millions of French citizens are protesting a labor contract
instituted by Prime Minster Dominique de Villepin that reduces job
protection for people under 26. France's unemployment rate is 9.6
percent, twice as high as in the U.S.
``A rapid reduction to operating costs, especially through job
cuts in France, may not be feasible,'' Singh wrote in a March 29
note.
Rise and Fall
Russo became CEO in 2002, charged with stemming $16.2 billion in
losses from the prior fiscal year. The company's market value had
fallen 90 percent from its high and the workforce had already shrunk
by about 60 percent to 62,000.
She shifted the company to focus on mobile-phone networks and
away from the traditional copper phone line business. Lucent turned
a profit in the fourth quarter of 2003 after 13 consecutive losses,
and in 2004 won a $5 billion contract with Verizon Communications
Inc.'s mobile-phone unit.
Russo, who enjoys golf and softball, plays to win. Steven Levy, a
former analyst at Lehman Brothers Inc. who covered Lucent for eight
years, recalled one moment in a softball match.
``She almost took my head off with a line drive,'' he said. ``I'd
rather she was on my team. She's a tough competitor.''
The agreement with Alcatel comes five years after merger
negotiations fell apart over who would run the company. Russo, whose
pay last year including bonus increased 14 percent to $4.75 million,
takes over as Alcatel CEO Serge Tchuruk, 68, was preparing to
retire. He will be chairman of the new company.
Too Slow
While concentrating on wireless products, Russo fell behind
companies including Cisco and Sunnyvale, California-based Juniper
Networks Inc. in equipment to build high-speed Internet networks.
``The only negative thing I can say about Pat is sometimes she
doesn't move quickly enough,'' Levy said.
Profit at Cisco increased 23 percent in 2004 and 30 percent to
$5.74 billion the following year. Juniper's earnings tripled in 2004
and then doubled to $354 million. Lucent's profit last year declined
from $2 billion in fiscal 2004.
The deal needed to happen after a flurry of takeovers among
service providers, said Tony DeSpirito, a fund manager at New York-
based Pzena Investment Management, Lucent's fifth-biggest
stockholder. SBC Communications Inc. last year bought AT&T Corp. for
$16.5 billion. The company, now called AT&T Inc., agreed in February
to purchase Atlanta-based BellSouth Corp. taking full control of
Cingular Wireless LLC.
``It only makes sense for the vendors to consolidate as well,''
said DeSpirito, whose firm manages $20 billion. ``You combine those
two companies and it allows you to make some significant cost
cuts.''